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If a company’s marketing department can’t propose any new opportunities, they should be fired. do you agree?

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Question ajoutée par Abdel Fattah Ibrahim , CDT Director , Colgate Palmolive
Date de publication: 2014/04/24
Jobert Kottilangattu
par Jobert Kottilangattu , Key Account Manager , Phoenix Shipping LLC

Yes I Agree 

Utilisateur supprimé
par Utilisateur supprimé

I do not agree . Because marketing is the main department in a company and has no end . It is technically not possible for a marketing department not to have any proposition . This is the most strategic department in the company and always creates new brands , analyses consumer trends , organizes events ,conducts campaigns ,  searches for new markets , works with R&D department to create new products , changes packaging and offers , conducts all7p process etc....... . Marketing department has strategic , tactical and operational plans for1 ,5 and10 years . So your question is not rational and realistic . Marketing efforts never stops or ends in a company . 

Vinod Jetley
par Vinod Jetley , Assistant General Manager , State Bank of India

But there are always opportunities!  Just look at the new products that continue to appear in catalogs such as Sharper Image or Innovation or Fascination. Any company with a product or service should be able to think of new ways to modify it, combine it, offer different sizes, or add new features or services. 

Not only can an offering be reshaped for different markets but the offering can also be seen in a new context.

So, I agree with the proposition.

ashish maheshwari ashish
par ashish maheshwari ashish , Scientific Sales Executive (sales & marketing) , PROFFESIONAL EXPOSURE

No, some timelines should be given to them.

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