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Associate a differentiated and special mental taste to your brand, a taste and emotional status that the customer buys your brand for. fist you do communication and production effort to do it, then after it is integrated into their mental system, you can just remnindthem simply by a brand name, brand mark, or a special brand music or sound :) or a short ad.
Is it satisfactory? Please comment and inquire as you like :)
Positioning can be a very important component of strategy. The positioning statement establishes, clarifies, and sets the strategy, at a high level, to be kept in mind as the business moves forward into marketing strategy and implementation.
