As a service provider, why might you perceive the buyer-seller relationship in the service encounter to be especially critical?

Customers' perceptions are established during the service encounter. At this time, based on these perceptions, customers can become loyal, long-term buyers. It is critical that service sellers establish sound relationships from the beginning.

The very first impression is the best way to establish a long term sustained relationship with the customer rather than attempting on a repair work.  The reputation of the establishment need be maintained at every second and no chance to be mis-interpreted by the customer leading to negative thoughts all the way.

I agree with my colleague Mr PATEL

Service provisioning is usually a long-term relationship. Service Providers usually invest  in it and expect that ROI will be reached after some time. Therefore, they need to take the relationship with customer as a crucial issue and base their approach on keep this relationship  lasting for long. The ideal way to do it is to concentrate on customer's loyalty.

Businesses which provides services are always critical. Because it takes a lot of effort to make good perception of your business in consumer's mind.

TO SAVE OUR CUSTOMER TO MORE TIME

Thanks Patel !

Definitely critical and always should be treated and regarded as critical !

Cause simply the business success is100 % tributary to the customer-supplier relationship success. 

Based on customers' perceptionsduring the service encounter, customers can become loyal, long-term buyers.It is critical that service sellers establish good, well-founded relationships from the beginning.

It, is this time the customer relationship really matters . Because, at the start or if he/she has any query /complaint , a customer goes to the service desk. His/her perception of the service is really on stake & if at this position we give him/her desired answers & convincing answers-loyalty is made for sure for that brand .

Customers' perceptions are established during the service encounter. At this time, based on these perceptions, customers can become loyal, long-term buyers. It is critical that service sellers establish sound relationships from the beginning.

Loyalty is a choice when it comes to the critical service encounter, nowadays majority will follow the best value service provider, some will follow the loyalty with the old fame and credibility. It would go vice versa in some cases.