A manufacturer has four brand sponsorship options. Describe what they are?

a) Licensed brand

b) Manufacturer's brand

c) Private brand

d) Co-brand

A manufacturer can launch its own brand (manufacturer's brand or national brand). It can sell to resellers who give the product a private brand (or store brand). It can market licensed brands, using names or symbols created by other manufacturers, names of celebrities, or characters from popular movies or television. Finally, a manufacturer can join forces with another company to co-brand a product.