Inscrivez-vous ou connectez-vous pour rejoindre votre communauté professionnelle.
a) Licensed brand
b) Manufacturer's brand
c) Private brand
d) Co-brand
A manufacturer can launch its own brand (manufacturer's brand or national brand). It can sell to resellers who give the product a private brand (or store brand). It can market licensed brands, using names or symbols created by other manufacturers, names of celebrities, or characters from popular movies or television. Finally, a manufacturer can join forces with another company to co-brand a product.
