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Till yet what I experineced, shall do not favor.
Customer is a entity seeking service not the creator of service
And employee is a entity who displays the service in market.
NEED IS THE CREATOR OF SERVICE OR PRODUCT.
Due to need customer came to you and due to need your company designed the services.
False, because in my opinion both have different purposes. For example when frontline service employee ineteracts to customers, his purpose, and struggle is to promote and sell services of his company while customers are buyers, they buy servies if they find best to them.