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as usual get the look for most visited websites over the internet, get the the common denominators by your creativity such as colors, main rules, then take your idea to the live, i liked Mr. Tauseef Ahmed answer, but why we don't get all things in our websites, Idea, Clean Code by following main rules, take it as SEO, and care about UI & UX!!!?
" Create wbesite for human not for Bot's" i read this somewhere in google support and i always follow this rule , mainly the biggest mistake we do either we create site all the time SEO in mind or for our-self instead to follow standards we try to add / remove elements base on our likes and dislikes
So just focus on UI / UX thats all i think
Minimal usage of Flash
Lots of meaninglful images.
As little test as possible
A simple backdrop
