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What are the forces affecting marketing strategy? How Can we overcome that forces? How we convert them into positive forces for our brand?
communicate what is the brand all about and whats in it for the consumer/customer..
Depends on the brand ... is it totally new and unknown ??? or is it a well known brand like Coca Cola, Pepsi Cola, McDonalds,IBM, Boeing or HP ??
The marketing strategy capitalizes on known/popular/trustworth brand names to increase their market share and the volume of sales, revenues and profits
If the brand name is still new and unknown, then there is still a long road to go to build the brand name and its reputation ..
