WHAT IS THE SIGNIFICANCE OF MARKETING MIX IN AN ORGANIZATION?

Marketing mix gives an Innovation to the marketing lets take an example of Advertising Agency. Earlier marketing mix was offered using with Print Media, Television and Radio(majorly) while Presently marketing mix has created excellent proposition which includes digital media as well. Now a days people have been offering markeitng mix using Print Media, Television and Radio along with newly added Digital Media(online Media). The marketing mix helps organisation to target the proper market as per the type of  product, target market decided for the product(niche or mass), uses of product and demand and supply of the same.