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Blogging is one of the best ways to enhance one's visibility in search engine. It offers an excellent platform to not only to become visible to target audience but also to showcase your expertise.
How often have you seen content go viral which in turn has helped the company/website gain huge attention from online world. Shares done on social media and outside of it definitely play an important role.
These are treated as social signals and are considered valuable by Google. In addition to it, blogging also gives an opportunity for you to get recognition from top sites within that domain.
It also enables your site to gain valuable backlinks which have become so crucial now a days thanks to Google's latest algorithmic changes.
Last but not the least, if your blog has a link on your website then SEO benefits are passed on from the blog to website.