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Marketing is the art of anticipating trends, even starting from your lifestyle. The education-based marketing can be critical for certain types of approach to the market, but very often the tendency to follow the request of the customer's time must be interpreted immediately by the seller, that must anticipate his wishes. It 'a composite work, made of psychology, art of selling to first know themselves, their credibility and that of the company.
Marketing is a process of art and science which means for succeful marketing people you have to be talented sales person with considerable experience ( art ) and you have to nourish your working experience with education ( science )
Both are important i'd say educating based marketing. Why understanding
Target audience
Having right prodoct, at right time,in right place for right price.
How packaging and advertising effect produot sales
Prodoct life line Launch-Re invent-decline
Competion
Prodoct analysis
Understanding all this increases sales.
I would say Education-based marketing is better.
Selling-based marketing- Creates doubt or no trust in the minds of the consumers.
Education-based marketing- Creates trust and loyalty between seller and buyer.
Good Day .....
Marketing Doesn't always means selling..... but largely marketing is presumed to be Selling....... Both are good but depends how effectively applied and you need to be more practical rather than theoretical........
I want to share an example of Mr. Bob Hicks ( Selling Skills Trainer & Consultant of Solvay Duphar) has thrice started his own business and always ended with failure ......... while he is one of the greatest trainer.
selling based marketing,,,, i worked in sales for five years then did my MBA,, MY EXPERIENCE IS NO.2 IS JUST FINE.
Sales and Marketing is an art but depends who can perform where but very few people can market or sale anything any where not all in percentage10% others need training some just cant education is knowledge not an art it can only be gained by practice, expiriece, training
Hi,
It depends on the sector you are working! In my experience, nowadays Education Based Marketing is working well than the SBM.
EBM helps in strengthening the client loyalty [important factor for Business Growth], and build the brand image as an authority.
Before conducting any marketing campaign, We should prepare a crystal clear plan and need to follow for better results. I shared some of the tips below which I follow for all of my clients:
NUMBER1:
Think Strategically. Think Before You Act. Raise questions and answer them accordingly.
- Who are the primary and secondory customers?
- What are the Customer Preferences, Problems, and How to source them? [Start thinking about a large target market, than narrow it down to your niche.]
- How to solve the customer problems? [Focus on the product of your service [Values you create]
- How to differentiate from other competitors?
- How to deliver the message to audience?
- What promotion strategies to use?
- Which option is best - Email or Snail Mail?
- What advertising option to use - National media or Local media?
- What is the Business and Revenue Model?
- How to generate leads?
NUMBER2:
- Prepare Yourself with Marketing Materials. Communicate it through client focused promotional materials like websites, sales letters, postcards, brochures, presentations, etc.
- Collect and Develop Legitimizers. This is the information that builds your credibility (third party endorsements, testimonials, case studies, awards, certifications, etc.). You can develop your own legitimizers by writing articles, creating your own audio programs, public speaking, writing a book, etc. Develop Attraction Tools to reach more people (articles, special reports, edumercials, educational presentations., audio products, ect.)
NUMBER3:
Generate Leads and Qualified Prospects using the below promotional activities.
1. Writing and publishing
2. Speaking, workshops and tele-seminars
3. Networking (the10x10x10 matrix)
4. Direct response advertising
5. FREE PR
6. Joint Venture
7. Online marketing [Social Media, SEO, Blogs, Forums, Directories etc.]
NUMBER4:
Follow Up and Educate. Follow-up isn't just about selling. It's about building relationships and allowing the sale to happen. Tips for follow up:
- Don't ever ask yes-or-no questions. Ask who, what, when or how many. Anything that will get prospects talking. Before you pick up the phone to make that follow-up call, write down three open-ended questions to ask prospects. If you start your call with an open-ended question, you'll be amazed at how easily the rest of the conversation flows.
- Space out your phone calls. Don't slot a long, uninterrupted block of time to make calls because your approach can become dull. Instead, place a call here and there to keep things fresh.
- Using eNewsletters can greatly enhance your follow-up efforts with prospects and customers.
NUMBER5:
Use QUEST model for better sales. Selling is an art and a science. Get educated and trained in consultative selling and become your clients trusted advisor right in the selling process.
1. Qualify
2. Understand
3. Educate
4. Stimulate
5. Transition
NUMBER6:
FOCUS! FOCUS ON RETENTION!
Focus50% of your marketing efforts on impressing and RETAINING your clients. Develop multiple offerings to increase retention and keep clients progressing with you to the next step. Develop strategic alliances with professionals and companies who offer products and service your clients can benefit from and who are willing to reward you for introducing them to your clients. Focus on building a mutually beneficial long-term relationship with each client.
NUMBER7:
EVALUATE [PLANNING makes the PROCESS PERFECT]
Evaluate each strategy, tactic and idea for its profit potential. Understand your investment of time, effort, and money, and be clear what results you can potentially generate.
I hope the above information would be helpful to you!
Thanks and Regards
Feroz Khan Saleem
Great discussion! Great topic! Loved reading thoughts!I favour Education based Marketing over Selling Based Marketing and as such my short answer is:Education Based Marketing
Reasons why Selling based Marketing doesn't work that well:
1) People don't really like to be told what to buy. They are being hundreds of times a day (Sms ads, TV Ads, Internet, Email spam, Offer Booklets, credit cards, loans). They know thet are being targeted for money.
2) People feel that they are being tricked into making a decision. They do NOT feel safe...
How does Education Based Marketing solve these issues:
1) The target audience is being offered advice. They are NOT being pitched upfront.
2) The Target audience does not feel you are forcing them to pull their wallet out and pay for something they might really not need. They feel safe as they feel the Marketer is really interessted.
Sales are in the list. Building the the most qualified list of leads is the best form of Marketing.
Definetly its the education based term that is the benchmark of a long term process. You should always orient or educate your audience/clients with the products and service you offer. However this process has its limitations, depending on what is the product and what segment of the clients youre targeting.
