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If a large part of your sales is outside the niche market, then you have to seriously introspect your offering, find out why it is not working with your niche market and then take steps to solve the problem. Many a time it could be due to better competition, unavailability of your product or simply just the wrong sale points. Whatever it is you need to address these concerns first.
Never try to replicate what is happening outside into your niche market. The reasons might wholly be different. But care should be taken not to dilute your brands identity, keep it intact while tinkering with some of the offerings.
The best example i can give is of Subway, they have localised the menu in deifferent regions by adding local ingredients but the method of delivery, pricing, display, sale points are all uniform throughout.
This is a regular thing in sales .
You would find people not intended for using your product /service big time
Classic case of Johnson Baby soap being used by women /Girls above5yrs to50+ Yrs old OR
Womens magazine being read by Men
Do not change the character of your brand if you try to address the group out of your niche you could end up loosing all
So just keep going as it is unless you find a drop in either segment
If a Large part is outside your niche then your niche is no longer you limited market. Expand your horizon and think of ways to serve the market outside you niche in way that you dont drive away your original target market.
Learn why is the other market is interested in your product and make a game plan to serve them keeping those reasons in mind. Design a seperate marketing plan for them that stays integrated with other plans designed to serve your niche so that you dont confuse your audience.
IT MEANS YOUR WHOLE PLANNING WAS CORRECT,,, MAKE CORRECTIONS & MEET THE REAL CUSTOMERS AT FIRST.
There is many reson we could say that your niche maketing doing bettter sale genarating. we should make a proper plan to make some some strong stritegy to bring in to market what we we have not done perviousely in market. we can reform it through product and definetely our exprience sale team.
Your business model shouldn’t be built on hypotheses. You should validate it by performing direct customer interactions. Finding the product-market-fit is essential for creating a successful company. You thought group X wants your product, but it was actually group Y. You can try to find out what product-value group X wants, or you can focus your effort on group Y, where you already have a product-market-fit. It is hard to control who are your customer segments. Since you already have a group of customers who are interested in your product, I would recommend you to focus on them.
However, if you were already in business and your customer segments are expanding, then you should start scaling your business and addressing different customer segments needs. Your business model should be dynamic, not static. It will keep changing and growing as the market change and grow.
This Is not a big Issue, If your sales large portion Is from outside the niche market it's shows that your products are accepted In market and you are getting profit, utilised this profit to promote In your niche market. It's good that you are not struggling to maintained your expenses, utilised this profit and plan proper strategies to stand In your niche market.
- If your market niche is considered as opinion leader group, many other groups or individuals might follow. and this will be a success story of benefiting from the leaders to drive sales.
- If the generated sales outside the niche were not taken in consideration, the targeting and positioning of the product were not accurate and marketers should re-evaluate the STP, and understand the marketplace.
