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customer is king and is considered to be important for a business.if there is No customer there is no fun of doing manufacturing ,marketing and sales efforts.service starts at the end of sale of product so a company should always focus on meeting the rrequirements of customer and removing the service gap that is gap between desired and expected services.
Povides the key competitive advantage
Supports the corporate image being projected
Translates the corporate business values statements into actionable terms
Reduces the threat factor
An excellent market research tool
Creates the team-spirited work ethic
Customer service is very important to customers as it adds value to the services and goods the customers get and therefore he/she feels that he/she has added value to their money.
Good Reputation
Creates Word-of-Mouth Advertising
Survival in a competitive market
Higher Sales and revenue
Creates Identity
Helps Understand Customer Needs
Low Costs
Growth
Create Loyalty