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Listen to the customer and try to understand it before they talk to him to be able to analyze his character and know the most appropriate way to talk and so you get a better impression from him.
USE YOUR EARS MORE THAN YOUR TONGUE,,,YOU WILL GET BEST OF MEETING
Prepare well. Research your client. Dress well, have manners and show respect. You have2 ears and one mouth, so try to use them in that ratio. I was once told that sales is90% listening and10% talking. It's true ! Use open questions (learn the difference between open and closed) but listen to what your customer wants and use that in your pitch.
To use them efffectively in shaping thier sales tactics. New comers to any market need to be causious about that. They need to verify the validity of thier first impressions before using them.