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Ads that connect with the target audience, shows value addition, shows ease of usage and availability.
The most effective ads are well targeted ads; Know your market, choose and specific segment..and aim for it! It also helps to place the ads in the most targeted publications and platforms that your market-segment frequents (as well as e-mail newsletters, websites, and social networks). You may also use direct response ads, in which the reader of your ad is swayed to respond for more information. In some cases, you have to try to use the most compelling caption that introduces the most crucial benefits of your product or service.
Another factor to consider is, don't shy away from making insane deals as well. Sparing a few bucks in the short-term may land you new and loyal long-term clients.
A well targeted Ad, that is well placed can save you tons of money spent on ads placed in the wrong place.
