How can I write web site copy that is optimized for search engines?

SEO copywriting has traditionally been about optimizing web page copy by targeting keyword phrases in certain frequencies and densities. And yet search engine research shows that almost85% of the total factors that determine how a web page is ranked in a search engine is based on things that happen off the page itself.

i do not have much idea about webs.sorry yazan

focus on the unicq content 

Interesting question. I don't have much about the subject, but I need to learn. I will follow it to find out how.

You need to use keywords in your articles because serach machine use robots to locate them. It is not enough to have only keywords, you need to put them in articles. Otherwise serach engine will detect that you are putting keywords, but they are not in articles and you will be deleted from search engine as some sort of spam. Every time use meta data description because that is what will apear in search engine as well. Meta data is more important than keywords becuse the last one is something used to search your web site content. If you have too much photos or videos, but limited space on your server and if you don`t clean cache regulary that will cause slowly page loading. People will not come again on your site if they need to wait 15 or more seconds to load the page.

Also, use social media to promote site and link your site with others to increase traffic. Hope this will help. If you need more info, let me know.

Best of luck!

Dear Yazan Ahmed,Actually ,SEO copywriting depand up to your need and demand but you must have to focus and attraction yours readers and customers,therefore yours web page contents must be unique and cathy. 

I am sure and confident Mohammed had a good shoot at it.If l add anything l won't have done any justice to your question.

1) Categorise your pages2) Find out what keywords your customers are searching for3) Use phrases, not single words4) Pick the important keyword phrases5) Be specific6) Use keyword phrases in links7) Use keyword phrases in headings8) Test keyword phrase density

I will assume that you already have a website that is not so optimized for search engines and you want to make another related website that is (more) optimized for the web?

You're going to have to make it a content-rich website, either rich with text, images, dynamic content, video's or even better a combination of all. If you have no experience with SEO copy-writing, hire a professional or ask a specialized friend/acquaintance. SEO writing is all about capitalizing on your keywords that are relevant to both, your website and your visitors after being indexed/scanned/evaluated by the search engine bot. It's also advisable to hire a SEO specialist (in terms of web design) to evaluate the structure of your website and your overall performance in terms of internal and external linking. Social media presence has become an important criterion for Google to evaluate websites. That's all I can add in this limited space, I hope this helps.