How frequently can I send e-mail marketing messages to my opt-in subscriber list?

Hello,

First I thank Yazan to post such a wonderful question in this Digital Marketing section. I like to share my own experiences for answering the question: How frequently can I send e-mail marketing messages to my opt-in subscriber list?

The businesses that are the most successful are able to think outside the box and take advantage of the online tools that can help to grow their business. Email marketing campaigns is one among them and when we use the tool in a proper manner, this can be a powerful way to grow any businesses.

Before knowing the frequency of sending email messages, we need to analyze on the purpose and timings first.

What kind of emails are we going to send?

We have4 types of emails, and they are:

• Informational emails -  Example: ‘Happy Birthday’ messages, course ending reminders, or webinar reminders. They are simply there to convey a message and provide information to the recipient. 
• Educational Emails - These emails help to solve some type of problem or answer a question. You can send educational emails ANY TIME you have new content, a popular blog post, or any other educational information that matches your subscribers.
• Lead Nurturing Emails - By using these emails, you able to help the process occur faster and you don’t need to invest a lot of time. You can set up various nurturing campaigns with 7 or8 nurturing emails in each and then you can simply schedule them to execute over a period of time. Both60 and90 days are popular depending on what your product or service is. These should be short messages that are packed with content rich information and that try to get the lead to respond to your call to action that will lead them to your website. 
• Promotional Emails - Too many promotional emails will annoy your recipient. The only time you should use this is if you have a new product or service, a special deal going on, or a special event coming up. You should not use this more than a couple of times a month.

Even opt-in messages can turn into spam in subscribers' eyes if you send more than they expected to receive. Based on the type of email message, try to schedule the frequency of email marketing campaigns.

Whenever you are preparing for email marketing campaigns, think again and again and get answers for the below and send the mails ALWAYS:

1. Why a person should subscribe to your list
2. How many emails are you going to send out
3. When will they receive these emails
4. What are the emails about
5. Who is the person or brand that these emails are being sent from?

Last but not least, Keep Your Promises! while sending emails. Email marketing is a channel for CRM, so if we use in a wrong way, it definitely affects the company branding.

Your comments are most welcome.

Thanks and Regards

Feroz Khan Saleem

That depends on the topic and the nature of the subject related. I think if you have many frequent updates then you should let your subscribers to choose the most suitable frequency. If you have a more constant content then make them once or twice monthly , or  once weekly.

Well atleast there should be gap of fortnight (15 days) 

every week if it nessery 

In this regard l am sure the relevant and active opt-in-subscriber needs this service.It thus means you have to continually update your opt-in-subs so that you don't send to those who are no longer active.

not more than a week.

The businesses that are the most successful are able to think outside the box and take advantage of the online tools that can help to grow their business. Email marketing campaigns is one among them and when we use the tool in a proper manner, this can be a powerful way to grow any businesses.

The answer depends on the business's study of customer experience (UX) based on that you create a rough outline and you match that with the social media surfing habits of your clientele.

Based on that you can decide the frequency of emails. My personal suggestion is to give them several options, let them choose the frequency according to your content marketing strategy.

Otherwise, I say every month is ideal with the uppredictable, occasion critical updates.