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Rasha Abbas , Workshop Instructor , Multaka al Gesra for Girls
Build
The first step is building your presence with a Facebook Page. Pages allow you to create an identity for your business in the social graph - the map of the connections among people and the things they care about.
You can use Social Plugins, the Graph API and Apps on Facebook to create social experiences involving your products and online properties that are engaging and personalized.
Engage
Creating these Facebook touch points allows you to start building your fan base and engaging with your customers.
Facebook Like Ads are the quickest way to
acquire fans. Publishing and engaging in conversations with your fans will allow you to deepen relationships and gain valuable insights.
Amplify
Every time someone interacts with your business, that action gets published into the News Feed, creating word of mouth.
These organic stories are extremely effective at getting others to engage and take action, and can be
shared with a much larger number of potential and current customers by using
Facebook Ads and Sponsored Stories.
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Mohammad Alrekabat , Head of Content, Community and Customer Care Department , 7awi.com
Well, focus on the below two sections as a start
Complete The Basic Information :
- Page name: it should represents your business.
- Category : Choose a category that exactly represents your business.
- Profile picture: mostly your business logo or image that people associate with your business.
- About Section: Write a sentence about your business so people understand what you do
- Customize your page URL, this will help in SEO and brand awareness
- Custom Tabs: think critically about what you want to appear in these tabs
Posting Content:
- Use a variety of content (Images, status, videos and links).
- Post updated, related, creative content.
- Post unique content, either if you copy past it. Add your magical touch to tune it as unique for you.
- Time is a real critical factor, add your post in the best time where your fans are there
- Focus more on viral content.
- Focus on attractive (engagement ) content