Is implementation of CRM software a MUST, a PREFERRED CHOICE or a LUXURY?

Sir

I think if you have a diverse customer base geographically , ehtnically or otherwise a CRM is a must.

If you are an SME wanting to be a multinatinal you always want to know

• How to retain your client base
• What do your customes want
• What % of your customersare detractors
• what % are fence sitters and supporters (would recommend your products to friends and relatives)
• what is the net effect of your ad campaign . To answer all these questions and more u need a comprehensive CRM.