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Marketing and sales alignment remains a hot topic among B2B marketing and sales professionals. People on "both sides of the aisle" have recognized that successful demand generation requires a coordinated effort by both marketing and sales. Now, a growing number of marketing/sales thought leaders are beginning to argue that alignment may not go far enough.
Marketing represents the whole process in order to reach consumer target. It's discipline I consider coordination of policy in product, price, distribution and communication; obviously including sales.
In this era it's very difficult to sell without marketing.
because marketing is a tool that convince the people to buy and show what thier needs are .
Most corporation whose business carried out a big product variety and its likely to deal with different target markets across the country or international markets ,make use of integrated marketing. Integrated Marketing is a strategic plan combining both traditional and non traditional marketing principles, carried a very well verse detailed plan of a company marketing activities using all the tools. The plan that is describe as strategic in order to inform, educate, aware and communicate of the product and services that a company provide and offer. Sales is an integral part of it. But the scope of sales is quite big and the bottom line of all the plans. As the Marketer you need to know whats going on, and make a detailed report, an evidence that will make a clear report of the outside markets through the measures of sales income and market feedbacks
How is sales become an integral part and plays a big role out from the carried detailed plan?
Sales is part of PLACEMENT - it carries the product or services for the consumption or use directly to the target markets.
For a big corporation who is the owner itself, it is possible to integrate sales in marketing.
OK.marketing and sales are always integrated but marketing concept always results into greater and sustainable volume from sales because the target of marketing concept is to satisfing the consumers need and wants by using marketing tactical tool,,4Ps
sellig concept focus on volume of sales.
It's time to implement a job rotation program...
Sales was a function and one of marketing activities before, but now a day, in some business organizations sales department acquire more power and influence, but as putting it in a professional way, there should be a big integration and coordination between marketing an sales, none of them can make the maximum success if they try to work completely dependent, as they are most departments depend on each other as twins, so integration helps a lot to achieve business's goals an objectives.
No. They should remain independent. A successful sales and marketing team is like your left and right hand. They know when to work independently for you and they know when to join together. Don't join them for good.
Well, it depends on several things, most of all how large a company is and how technically complicated the products you are selling, are.
In large companies you have to separate divisions to manage all processes and to have a good control of how goals are been achieved continuously, so you have to have Marketing and Sales separated.
The same is when the product(s) you are selling is a technically complicated product, then you will have to have a very technically oriented sales division, which normally cannot cover Marketing as well.
However, in such cases you can arrange a very close relationship between these two divisions by having case-related and work-together marketing and sales strategies.
If we see deeply, we shall find that these two have already been integrated in every part of life from personal to professional. The need is that, it should be now customized as per the trends and we can see, it is being done.
As for the opinion of some leaders, may be they are correct or not correct, but what I would say is that these two points are attached with humans from ancient times even when there was barter system and will continue untill we close our eyes and the deepest point I want to mention is that, at our death, sales & marketing active to sale & purchase of coffins too. What you say ?
