WHAT IS THE SALES WINNING COMBINATION ? 1. FEATURES SELLING 2. BENEFITS OF THE PRODUCT 3. ADVANTAGES OF THE PRODUCT

i agree with mr farukkh

The winning sales person should know how to turn product features to benefits and the product advantage will give the edge versus competition

Interest features and advantages enjoyed by the luxury product quality and suitable prices and then marketing the product all of this helps to increase profits

Advantages of product 

Depending on what you are selling and who it is targeted for, the technique and focus may vary depending on nature of the product/service you are offering and the level of the buyer/consumer and his expectations/requirements when he/she buys this specific product/service specifically from you/your organization

Let me quote some examples for clarity and illustration ... and think along with me with the answers to get the picture clear

1.  When you buy a standad product for a fixed price ... say medicine from a pharmacy,  what would your criteria be for buying from this pharmacy and not the other one ??
2. If you buy something less standard but still remains to be popualry known, accepted and dealt with according to some common characteristics ... like bread, sugar, salt, vegetables or fuits ... what would be your criteria for buying from this shop and not the other ones ?
3. Whey you buy standard or semi-standard products but need some service along with them ( like specific type of meat, chicken , or fish) that need cleaning, cutting and preparation for cooking ... what would you criteria for buying from this butchershop and not the others
4. When you buy something less standard like a car or any other type of machines, equipment ... etc with the same standard feature, usage and benefit ... what would be your criterial for buying from this specific supplier and not the others ??

Examples may go on and on ... but let me summarize the conclusions do far in professional language.  The buyer buys a specific thing (noth others) from this specific shop/supplier (not others) because of  one or more of the following factors/considerations

1. Good/excellent value for money ... either by measurement or by perception/impression
2. Uniqe and clear business value differenatiation ... which exceeds the matter of price and money to other things.
3. Clear articulation of the "value proposition" from the seller in terms that are agreeable and acceptale even apprciated by the buyer(consumer)  including; ease of use, clear documentation, warranty and guarantees, after sale service,  ...
4. Product/seervice specific differentiators (for knowledgeable and experienced buyers/consumers) including design specifics, technical details, exclusive features, and other nitty-gritty things here and there

My advice here is to talke a deep dive into the subject and think about it from the other side , the consumer side, and think as much as you can like your target customers/markets

In the world of sales, the customers pay the price but recieve the values.

So, I will choose the benefits of ptoducts

SALES WINNING COMBINATION  is BENEFITS OF THE PRODUCT

Features and benefits of product  is the winning combination.

Benifit of the product

I think benefits

You should focus on the job/task the customer wants to get done and how your product helps them get that done. So focus on the benefits first and if  they ask how, then describe the features of the product.

According to Harvard Business School Professor Theodore Levitt: People don't want to buy a quarter-inch drill. They want a quarter-inch hole!".

Read more here 

http://hbswk.hbs.edu/item/5170.html