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Has online marketing caught up with traditional marketing in the Middle East?
I sincere gestimate, after 3 years of this question been put up, would be that now in 2016 the dital spend for BRANDS in ME would be atleast 25to 30% of there total marketing budget.
With rest of the marketing mediums stagnant or degrowing, print media itself has taken 5-7% of down sizing.
Since the target audience have moved online, the marketing spent has to move towrds online.
useful question. now a days social media marketing and digital marketing doing a great job and making the business for companies very easy. it has already been caught and it will go further because its an easy way to do business.