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Subliminal is that existing or functioning below the threshold of consciousness.
Subliminal Messages are positive commands (affirmations) sent directly to your subconscious mind, bypassing the more critical thinking conscious mind.
The subliminal messages may not be able to create emotions and drives and motivations. But if people come in somewhat motivated was somewhat of an emotion, subliminal messages might be able to accentuate were exaggerate those!!