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of course it matters,,, NAME MUST HAVE STRONG CONNECTION WITH YOUR RETAIL BIZ,, YOU NEVER KNOW IT BECOME THE TRUSTED NAME IN MARKET AFTER10 YEARS, GOOD LUCK
It plays a vital role, A positive Store Image, quality of merchandise and reputation of brands carried and role of price-promotions gets connect with the Retail Name
Good Day!!!
It plays an important role in determining your strategy to run the business......... an attractive name related to your services automatically pull certain %age of customers towards you .........