SEM: on Google, which is more important to you: organic listings or sponsored links?

Both are important , but its also depends on your budget.
For Organic SEO you need to plan before6 months or more and for PPC you just need to start the campaign.There are many big organizations which are only Marketing through PPC because they have budget.
If you have done SEO (On Page Optimization) well then you don't need to pay more, because it will improve Quality Score of your ad with more impressions and low CPC.
By the way now a days Only Google can't help in Marketing , you also need to pay more attention to Social Media where you can find your targeted people.

Search engine users overwhelmingly click on organic results on Google and Bing by a margin of 94 percent to 6 percent. This means that search engine users conclude that advertised results are not reliable results. 

You must definitely have an underlying SEO strategy & if you are hard pressed for time run a SEM campaign. Your SEM campaign does affect SEO ranking, so make sure that the bounce rate after a user lands on your website is low & optimize this page for conversions.

I agree with all that was mentioned, however, I think Organic listings are more important in the long run as they give credibility to your website and show that it can carry its own weight and place on the internet. in the short run, and to maybe aid the organic growth, sponsored ads and links can be used to advertise the company/product and help spread awareness of it.

Organic search results are the Web page listings that most closely match the user’s search query based on relevance.
Also called “natural” search results, ranking high in the organic results is what SEO is all about.
GO FOR NATURAL ITS HEALTHY :)

If I am a business owner or a marketing manager my approach will be to eye for the best of both and add Social media too. At the start of the campaign my budgetary allocation will be say50% towards Paid advertising and20% towards Organic SEO and an allocation of about30% to Social Media, as Social Media plays a significant role in brand building and driving traffic now-a-days.

My allocation towards the PPC will get me the initial boost required to sustain the cause of my campaign as an when the SEO kicks into effect.

 

And I'd like to say that even if my revenue keywords ranks in the very1st rank of the search engines I'd still continue my PPC as it give me more real estate in the search result page, and thus bringing me more usefull traffic.

Just to add my bit here.
If you have a product / service ready to be launched in the market, it's not good to wait for6 months.
Go for adwords but find a good marketing company, preferably a Google Authorised marketing agency.
Google Adwords campaigns professionally managed will sure get you greater ROI.
There is a misconception that Google Ads are very expensive.

It depends ! if u have so much many to spend you can go for sponsored one, but to me we should go for organic one, reason being we are not throwing our ads on users face unlike in SEO they get only those results what they intend to get.
and SEO also more reliable in users point of view, they tend to click more on organic results than sponsored.
I agree that SEO takes time but if you follow the best practices of SEO you can rank on a first page within6 months, and of course without paying for your listing.
One more thing I got to know that these sponsored listing will end some day but SEO will be there.

Hello Certainly: Organic Listings For several reasons, including: - Credibility for the visitor.
- A greater number of links archived.
- The financial cost.
Without denying that Sponsored Links may be a quick solution while achieving a good level of archiving and ranking.
Regards

I think the Organic search is more important and more sustainable , if you focus on SEO you will gain a huge experience on how the SE work and that experience will give you a high result if you use it on the SEM.
The Organic search is the hard part, if you do it well then the SEM will be the easy part and more profitable.

Based on recent stats ORGANIC yields better results than PAID overtime.
But if you want immediate response and results then PAID is the way to go.
However, ORGANIC listings get far more attention than paid.
For instance, more than90% of clicks on the1st page of Google are on Organic listings.

Both are highly important. Via adwords you can get instant benefit while SEO is a slow process. In other words, adwords is for the short term returns while SEO is for the long term results.

Its highly recommended, to focus on adwords in the start with the SEO as adwords will help you for the immediate returns. After getting natural ranking, as you will start getting organic traffic you can stop your budget on the adwords.

Thanks.

Fahim

skype: marketer.seo