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1. Their ability to provide the most effective technical solution with most effective cost.
2. The number of hits (awarded tenders/leads) vs. total number of tenders/leads that they have in their funnels.
3. The number of "qualified" leads that they gets.
4. The number of NEW accounts that they got in the year (New logo).
5. The number of NEW products that they sold in the year.
6. Their ability to convince the customer technically with their technical solution.
7. The number of leads that they have in their funnel.