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In academia, mass communications describes the study of the means by which persons and groups use mass media to transmit information. These programs explore how large media voices and outlets, such as newspapers, magazines, radio programs, and television and film productions transmit messages to large segments of the population. Mass communications students study how such media outlets strategically and effectively communicate with the masses and integrate mass opinion. Mass communications studies are often coupled with other fields of study, such as journalism, marketing, advertising or public relations, printing technology, different forms od media, media outreach , finance in mass communication, Business Economics
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