What are the main approaches to create blue oceans?

 There are two ways to create blue oceans. In a few cases, companies can give rise to completely new industries. But in most cases, a blue ocean is created from within a red ocean when a company alters the boundaries of an existing industry.

Sorry I don't know

I don't know..

Creating your own blue ocean is not easy nowadays specially if you want to usie conventional thinking, cook book recipies and/or step-by-step procedures.  The marketplace is already crowded with competitors and they are all hungry for business.  Once a new "blue ocean" is identified, sharks will come in, fight, compete, hurt each other, and the ocean turns red in very short time !

I would like to reiterate what I said before in answering related questions

1. This is part of your own business model differentiation among others in this crowded marketplace
2. You need to define and articulate your business model very clearly and make it known to your employees and your customers/key stakeholders.
3. You should inorproate "blue ocean creation" as an ongoing process in your business strategy
4. Blue ocean literature is full with standard tools and methodologies on how to create your own blue ocean, But it is the content that you fill into these tools that makes the difference
5. This topic also relates to the question of  your own customer value propositon which convinces your target  customers to buy your products/services from you and your company ... no one else  !
6. I also mentioned the point that your customer value propostion should be tangible (customers can feel clearly), quantifiable (it can be sized) and measurable ( can be expressed in numbers) to make its assessment possible and easy !
7. For your customer value propisiton to click with your target customers, you also need to focus on the unique business value (UBV) concept which tanslated into customer benefots in the customer's own language,.. not yours !
8. The key to uniqueness and exclusivity in your focus on value comes from "innovation" and creativity that you need to reflect in all key procsses and funtions throughout your "extended" organization includng your supply chain and your sales/distribution channels

I have also mentioned my MV-BMD service which aims at helping business owners/senior top managers describe and clearly articulate new business models  and/or revise existing ones to make them more effective and achieve better results !!

The following guidelines may be proposed to companies seeking to create blue oceans:1. Identify the key features/ dimensions that currently define a product/ service.2. Identify a group of customers who only value a subset of these features. These customers may be currently using lower end alternatives, or may be very different from the current customers while having needs that are similar at some fundamental level.

3. Make the product or service not as good on the dimensions less valued by new target customers. This step is counter-intuitive but necessary in order to create value while decreasing cost.

4. Consider making the new product or service better on the dimensions valued by the new target customers and/ or introducing new features targeted to these new customers.

Blue ocean industries arises from expanding the red ones or by development of new practices and upgrade technology of machineries and equipements.

Deployment of the employees also may create new developped activities over the current red industry.

change or alterations 

There are two ways to create blue oceans either by crating a completely new industries or by creating it from within red oceans by altering industry boundaries.

1. the main purpose is to gain more value proposition

2. companies try to be unique by means of providing differenciated offerings through innovation

3. companies follow needs of customers and respond them

good point made by brother,, IQBAL ABUBAKAR

A gree with:

SARIA  ALAMEDDINE