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In a Red Oceanmarket, everyone is just talking a different version of the sames thing to the same group of people VS a Blue Oceanwhere you guide new people over to your primary program.
Compete in the existing market space
Beat the competition
Exploit existing demand
Create value-cost trade-off
In areas in which you are better, choose to differentiate yourself from your competitors
In areas in which you compete, differentiate by low cost
It is a business strategy where you exploit the existing demand. This is opposed to blue ocean strategy where you create new demand.
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Red Ocean is a type of strategy and is opposite to the blue ocean strategy.
In Red ocean strategy, the companies tries to out-perform their competitors to grab the greater share of the existing market wth a very high growth rate.
