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Some areas might include:
Sales results
Sales quality
Sales activities
Administrative activities
Customer relations
Selling and nonselling competencies
Training
Job knowledge
Organization
Time and territory management
Team contribution
Expense control
Cross-organizational relations
Personal attributes
Some areas include:
1. Listening skills
2. Effective communication skills
3. problem solving skills
4. Interpersonal skills
5. Self - Motivation skills
Sales quota
Number of accounts managed
Number of quotes sent
Number of new clients
Geographic coverage of territory
Spread of products sold
Efficiency in completing goals
Acceptance of responsibility