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By remembering that we exist in business to serve the customer not the other way round!
Maintain a business relationship but get personal as far as connections are concerned especially regarding the use of your supplies. Mind the customer at all times and so they'll mind you thus an opportunity to translate that profound relationship into a product talk.
By giving him a service that not only satisfies him but delights him.
For example if a person has applied for loan, if the loan is processed fast the customer is satisfied.
If we give an emi free or waive certain processing charges he would be delighted.
Only a delighted customer would be a promoter or an unpaid salesman of the brand.
A satisfied customer is a fence sitter. He would leave if he gets a better offer.