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Ahmed Tharwat , general accountant , Ocean Kitchen Furniture Fix IND.LLC
Creating value is an important part of planning and implementing strategy .
Value is the usefulness a customer gains from a company’s product or service .
Value Chain is the sequence of business functions in which customer usefulness is added to products or services .
The Value-Chain consists of :
Research & Development
Design
Production
Marketing
Distribution
Customer Service
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Akbar Bakhshmand , Production / Business Analysis , Saipa Corp
the value is created for our customers by our products and/or services in a competitive market through:
higher quality and design
lower price and better financial offers
availability of product
customizing enabled
higher customer service and after sales services
1- Understand that the first component of value is "utility ." 2- Know that the next component is "warranty ." 3- Strive to identify and overcome the barriers of the customer's perceptions. 4- The perceptions of the customer are what makes or breaks the transaction that exchanges value for money . 5- Remember that strategy and marketing are two different concepts. 6- Pursue positive returns.
Value to customers can be delivered by developing reliable and innovative solutions in teamwork with customers.One must must deliver value along the dimensions that matter most to its customers and also observe customer environment to better understand changes in customer requirements.Firms must continuously strive to better understand and anticipate what their customers will value and then keep delivering it.
we show value to our customers when:1.we respond to their problems in a timely manner2. we fix their issues and avoiding the same issue to occur again
-for example, we sell a copier machine and the customer is entitled to a one year warranty. before the warranty ends, the machine had a paper jam issue. to address this, we will send a technician to fix it. however, after a week, the same issue arises again. then the week after the same issue again. if this keeps on, then we are not showing appreciation to our customer. we are not showing them that we value their time and their money in buying our machine.3. we show them politeness in every way we can4. we give them discounts/freebies from time to time in appreciation for patronizing our products/services
Establishing Voice of the Customer (VOC) program has been the best method in assuring that their voice is directly linked to the Value Process. This program can include a Customer Loyalty Indicator (CLI) that provide a measurement to the extend the organization is meeting and exceeding their needs.
We deliver real and measurable value for our customers by leveraging our unique blend of capabilities: 1- Our Customers’ Most Trusted Partner . 2- Our Customers Are Our Future . 3- Research and Development . 4- Value-added processes (VAP) . 5- State-of-the-Art Facilities .