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This is a "trendy" philosophy that studies the essence of consumer behaviour, being the "key" that will let us understand better the logic (or the ilo ... See More
People tend to seek consistency in their beliefs and perceptions. So what happens when one of our beliefs conflicts with another previously held belief? The term cognitiv ... See More
there are characters that attract the consumer unconsciously through the color, disign, formatting, advertising
mcognitiv dissonance is descriped by Spencer & Myers (2006) as a "mental state that people feel when they find themselves doing things that don't fit with w ... See More
For example, I developed one strategy with the sensorial neurotransmitters in a bakery shop. Since we have started to use aromatic marketing, spreading time to time, in ... See More
Very interesting, thank You! Cognitive dissonance (noun) PSYCHOLOGY /the state of having inconsistent thoughts, beliefs, or attitudes, especially as relating to behav ... See More
cognition knowledge is someone.s perception thinking computation etc n meta cognitive knowledge is someone.s understanding of his own these capabilities