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Whose job is it? A project manager's or a graphic designer's job?
It helps but the answer is No, you don't need to be a Graphics designer to provide an effective creative brief. You do need to have a creative inclination and power ... See More
Graphic designers can't write good briefs :)
Expressing the thoughts in a different way but should be easily understandable to other peoples too.
In my concept creative means Think Out of Box.. Because Every one have different mind set. Soo Think Out of Box..
If i have got your question right, the answere to this will be - you would need to aleast give few Ideas or Layout so that the designers or the copy guys, this will help ... See More