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It is not the editor's job to do so, but individual journaists should use stylistic and linguistic devices to catch their target audience's attention and to enh ... Voir Plus
To grab attention I guess. He or she may read it while browsing through the paper. Sometime you may not be able to tell the truth as it may invite criticism I guess
The length of the headline should be short and sweet. It should contains the relevant keyword that is being targeted but do not jinx the headline in order to stuff keywor ... Voir Plus
I think online readers have short attention spans and don't want to read long articles. 300 words may be the minimum ideal word count; however, research shows that p ... Voir Plus