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A lot of advertisements, especially in the arab world, have songs included in them or jingles about the product that is being advertised. This has become used so frequent ... See More
The main reasons for adverts are to catch the attention of viewers by creating awareness, persuading them to buy or like the idea or product & ultimately "positi ... See More
To create top of mind awareness. You always want your song or your jingle to be what sticks in a consumer's head when they are contemplating a purchase.
That is because built-in familiarity and emotional connection,and transferring the feelings and emotions of the song to the brand. Also because audio can drive consumer r ... See More
An appropriate way to attract consumers Where the consumer is likely influenced by the sound and the picture in the first place
If you have the right recording gear and know how on how to record, produce, Mix and master, you don't necessarily need an Ad agency to come up with the final produc ... See More
Thank you. An interesting & rubbish way.
They do it to generate emotional attachment as a prelude to driving likeability and product/service association
Because it immediately captures attention. Youtube views of songs vs informative videos clearly indicates that majority of crowd wants entertainment not education.