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Its been seen sales team asking for 'visibility budgets' to get some so-called visibility but actually they are offering money to trader to make a big order.
It will highlight your products and consumer will be enticed to buy it, in that case more volume will be required to deliver to accounts and will definitely hit sales vol ... Voir Plus
Visiblity is a key for brand recall at selling point, if any company does ATL (Media) of the product/Brand, visiblity or BTL supports the same at shopping point, Hence bu ... Voir Plus
visibility budget is to create brand awareness and new product awareness. It does not immediately lead to increase in sales target, but it leads to better reputation, ima ... Voir Plus
Visibility is an 'Investment'. When you are investing in Visibility differently it should be justified by ROI (Return On Investment) thus one of the objective ... Voir Plus
Thank you very much Mr. Abdel Fattah for your time and efforts. Your are much appreciated!
It will impact have a negative impact on the brand in the long term All the display material will not be used; waste of money and efforts!
if we're not going to present the items in the proper way and not visible to the costumers soon it will fall to price reduction or sale to meet the loses and the cos ... Voir Plus