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An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment. The approach is called?

<p><strong>a) Total market approach </strong></p> <p><strong>b) Concentration approach </strong></p> <p><strong>c) Multi-segment approach </strong></p> <p><strong>d) None of these</strong></p>

Marketing Management Marketing Mix Marketing Strategy Marketing B2B Marketing
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Question added by VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.
Date Posted: 2014/10/25
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Muhammad Yousaf Khokhar
by Muhammad Yousaf Khokhar , Director Marketing And Sales , Relaxsit Private Limited

Multi Segment Marketing Approach

Mohammad Faraz
by Mohammad Faraz , Foreman- Senior Procurement and Logistics Executive , Chemtech Trading WLL

a] total marketing approach

حسام السداتى
by حسام السداتى , مدير تسويق , أكاديمية السادات للعلوم الإدارية

None of the above 

This approach is called 

Mastery of specific sectors

padmakumar pathiyil
by padmakumar pathiyil , Marketing Consultant , Management Consultancy

c) Multi-segment approach.

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